Top 5 Beauty Retail Apps on Android in South Africa Q3 2021

The third quarter of 2021 saw varying performance among the top beauty retail apps on the Android platform in South Africa. Here’s a closer look at the trends in weekly downloads, revenue, and active users for these apps, based on data from Sensor Tower.

Maskscara experienced a consistent pattern in weekly downloads, ranging between 70 and 136. The highest download count was 136 in the week of June 28, while the lowest was 70 in the week of July 26.

Think Dirty saw a significant spike in weekly downloads, peaking at 671 in the week of July 5. However, the numbers fluctuated, dropping to as low as 12 in the week of August 16. Active users for Think Dirty started at 475 in the week of June 28 and peaked at 1058 in the week of July 5, before stabilizing around 745 by the end of September.

Wigdealer had a relatively stable download trend, with a peak of 32 downloads in the week of August 16. The lowest download count was 7 in the weeks of July 5 and September 27.

BEAUTY BAY showed a modest rise in weekly downloads, reaching a high of 14 in the week of September 6. Active users for BEAUTY BAY saw a steady increase, starting at 68 in the week of June 28 and peaking at 78 in the week of September 6.

Nykaa - Beauty Shopping App had a relatively stable download rate, with a peak of 11 downloads in the week of July 19. Active users for Nykaa started at 162 in the week of June 28 and saw a slight decline, ending at 131 in the week of September 27.

For more detailed insights and data on app performance, visit Sensor Tower.